Are you taking advantage of the benefits of SEO for your small business? If not, you are missing a lot of things.
If you want to market your small business cost-effective way, SEO is the thing you need to look at. many small businesses are taking over the big brands with SEO.
Today I am going to share with you the benefits of SEO for small businesses. But before, we need to know what is SEO and how does it works?
What is SEO?
SEO stands for search engine optimization. I can write hundreds of connotations but here are common
- SEO is processed to driving search engine traffic
- Seo meaning rank first page of search engine
- Improve search engine and many more
But I think SEO is a process of driving targeted, high-quality traffic from search engine to your website.
How does SEO work?
Search engines swear that it provides the best results for their users. In order to do this, search engines scan/crawl sites and index in their data center.
When peoples search on search engine, they try to provide the best results according to search engine ranking factor.
Benefits of SEO for Small Businesses
Here are 8 benefits of SEO
1. Find new customers
Find customers isn’t easy. It needs a lot of marketing efforts. With SEO, you can get clients so simply.
For instance, imagine, you have a dog walking business in NewYork city. And when people search like “dog walking in NewYork”, prospects see you on #1. Can you see the opportunity? You don’t need to find customers. Customers find you.
2. Create brand awareness
When users frequently see you, It creating trust. They are aware of your brand. when it comes to buying anything, users consider your brand because of your brand awareness.
Small businesses that need brand awareness, you have to invest in SEO and need to rank keyword that related to your business.
3. SEO help you create a user-friendly website
Search engine optimization isn’t only for search engines. It also helps you create better websites that user love. If users like your website, search engines also do.
4. Reach super-targeted customer
If people land on your website through search engines, it means they aware of your business. This kind of user has a high chance of becoming a potential customer.
5. Increase conversion rate
SEO optimized websites are clean and faster. Such websites optimized for all devices and you can easily navigate. As a result, it increases conversation dramatically.
6. Grow website traffic.
More website traffic, more customers, more sell. If your site SEO optimized and ranking for some keyword, it surely is getting traffic. But what happens if you literally rank every topic in your industry? You get a flood of traffic that increases brand awareness and customer. That’s why you need an SEO optimized site as soon as possible.
7. Eliminate competition
Running a business like a marathon. Its race to reach your customer faster than your competition. It’s racing to become top.
Do you check your competitor search engine ranking? Are they optimized for search engines? If not, you’ll go ahead a mile with SEO. optimize and steal your competitor customer
8. Site speed
site speed is a critical factor of your business. If your site loads fast, people will stay on your website. A study found that A 100-millisecond delay in load time can cause conversion rates to drop by 7%. That’s a huge loss. With SEO effort, your site load lighting fast.
So if you have a small business that struggling for customers, you definitely need to look at SEO. It not only dramatically increase your customer but also create brand awareness and grow traffic.
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